The Creative Ask:
The CEO of WilsonChapman wanted to undergo an entire rebrand of her professional coaching & consulting business because she felt it didn’t align with her personality and the mission of her business. Her goal was to create something that had visual roots in the Caribbean but could also be considered modern and professional.
Using modern gradients and careful color palette transitions, we created a vibrant color palette that is chic and modern, yet clearly ties her brand to her passion for the Caribbean and its people. We developed a strict brand guide to be used for visual consistency for all WilsonChapman coaching products and services moving forward as well as launched a beautiful website showcasing her new brand style, messaging, and feel.