20-year veteran of local, national, and international newsrooms, Jessica Stone became an author to share her cross-cultural experiences reporting from around the world. With her new book releasing 2021, she needed to create a vibrant brand and impressive digital presence to position her thought leadership and global experiences.
After further analysis, young women became her target audience and so she needed a brand that was bold, trendy, and feminine. We chose strong and bold fonts and paired them with a vibrant color palette that brings a unique visual excitement to her brand. We also translated this styling into her book cover for an elegant POP.