This Brand Refresh is all about preparing your brand for future growth.
Organization is important because it helps you see where your brand is headed gives your brand a vision for what to prepare for in the building process.
Today’s exercise is about organizing and categorizing the main verticals of your brand.
Get started – write down everything that comes to mind, either a lofty long-term goal or a tangible short-term goal, and remember to include things your brand is doing right now.
Start with categories your business is currently doing today. Then dream big! Are you planning to do speaking engagements? Do you want to add an industry vertical to your business?
Once you know the verticals you want to build for, then you can have some fun with your own creative brand twist.